Gales

Branding
Graphic Design

Named after pioneer of nursing, Florence Nightingale, Gales is a web series set in Baltimore City about black millennial nurses. For the brand identity I drew inspiration from many sources including nursing history, textiles, and illustration.

The client wanted to focus on the duality of being black and creative while also being professional and powerful. It was important that the branding connected to its intended audience of young black women in the medical field. I crafted an identity consisting of primary and alternate logos, color palette, and typography system.