“Point of Snow Return”
Fat Tire Beer
Illustration
Label Design
Our favorite winter sports could melt away sooner than you think – crushed by the rapid pace of climate change. In fact, more than half the cities that have previously hosted the Winter Games will be too hot to host again in just a few decades.
To reflect on a world without snow sports, Fat Tire brewed Point of Snow Return, a Dark Helles with fading notes of winter flavor.
I designed this label for this limited edition beer that reflects a world without snow sports.
For each beer sold, New Belgium will donate $1 to protect our winters.