Debut Capital

Branding
Brand Strategy
Graphic Design

Debut Capital is an early-stage venture capital firm focused on investing in Black, Latinx, and Indigenous founders. Co-founders Bobak Emamian and Pilar Johnson wanted the brand to feel powerful, cool, and revolutionary. Essentially we went for a stark contrast to the stuffy and exclusionary feeling you would associate with most venture capital firms.

GETTING IN THE MOOD

We drew upon nostalgic color palettes of Black 70s magazines, contrasting typography, and geometric shapes to set Debut apart from the crowd.

BRAND IDENTITY

Debut Capital is a brand that is always moving forward and building revolutionary futures for people of color. The rotated tilt of the logo is used to signify forward motion, while the emblematic “D” brandmark points ahead.

COLOR PALETTE

The color palette is fresh and vibrant, yet nostalgic and warm. A combination of punchy orange, soft black, muted gray, and beige makes up the primary palette.

The secondary palette uses Goldenrod Yellow, Cornflower Blue, Jaded, Steel Blue, and Visionary Green.